From concept to IPO, we partner with bold founders to accelerate growth and get startups to market.

From concept to IPO, we partner with bold founders to accelerate growth and get startups to market.

brand strategy + identity

ux/ui +
digital design

holistic brand experiences

brand strategy +
identity

ux/ui +
digital design

holistic brand experiences

news

3/01/23

Founder Desiree Almodovar featured in HearstLab article about Pitching Strategies

5/16/20

Studio participates in portfolio review at Parsons

5/29/20

Studio pledges to promote community learning on diversity through sharing lists of materials on issues of race and of funding routes

5/17/21

Launch of our forum, La Nueva

7/15/21

Our branding and beauty packaging design work for skincare brand Veracity featured in Fonts in Use.

3/15/22

The Muse needed a strong brand strategy to unite their constellation of products. We're thrilled to reveal what we've dreamed up.

6/18/22

Ina develops elevated formulations for the most intimate parts of women’s bodies. We're honored that they chose us to develop their brand and go-to-market strategy.

02/03/23

Founder Desiree Almodovar Subkit interview on creating future shaping brands

2/16/23

We collaborated with Blokhaus to reimagine how they showed up on the web.

2/29/23

Making Something from Nothing: Founder Desiree Almodovar chats with Authority Mag on how to go from idea to launch

3/28/20

Founder Desiree Almodovar speaks about design thinking in space colonization at the Cities in Space conference

9/2/19

Studio becomes a supporter of Skowhegan Art

4/25/19

Founder Desiree Almodovar on Bold TV discussing how 2020 presidential candidates can use branding to stand out

4/15/19

Founder Desiree Almodovar at Garage Museum Studios in Moscow discussing how to build successful creative careers

12/13/18

The Inlay receives an AWWWARD for theinlay.com

11/28/18

New website launches

09/02/18

The Inlay receives an Awwward for the design of Getaway.com

07/21/18

AB Screenware hosts a pop-up at The Inlay

05/23/18

Ria Kacharava joins The Inlay as Artistic Director

04/08/18

Getting ready for summer projects with Conde Nast, Sage, Cakes, and Numu

02/06/18

Founder and Creative Director Desiree Almodovar joins Creative TIme as an ambassador

01/01/18

Chelsea Kozak joins The Inlay as Social Media Director

about

At the Inlay, all our work is grounded in audience research—we really try to understand the mindset of the end user of every product, and create something that works for them. In the early stages, companies are often pitching their story to investors much more than to end users, and they can sometimes lose the forest in the trees. The earlier a company is able to not only understand their audience (not just as a demo/market segment but their actual psychology and behavior and the culture in which they live), the faster they can connect and grow.


Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison






Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison

Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison

client list

algonquin hotel

autograph collection hotels

conde nast

getaway

ina

included health

madison square park

numu

private prep

soho house

the muse

veracity


contact us

the inlay

info@theinlay.com

2129608736

NYC


instagram

linkedin

about

At the Inlay, all our work is grounded in audience research—we really try to understand the mindset of the end user of every product, and create something that works for them. In the early stages, companies are often pitching their story to investors much more than to end users, and they can sometimes lose the forest in the trees. The earlier a company is able to not only understand their audience (not just as a demo/market segment but their actual psychology and behavior and the culture in which they live), the faster they can connect and grow.


client list

algonquin hotel

autograph collection hotels

conde nast

getaway

ina

included health

madison square park

numu

private prep

soho house

the muse

veracity


contact us

the inlay

info@theinlay.com

2129608736

NYC


instagram

linkedin








Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison






Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison

Hell, there are no rules here.
We're trying to
accomplish something.
-Thomas Edison

news

3/01/23

Founder Desiree Almodovar featured in HearstLab article about Pitching Strategies

5/16/20

Studio participates in portfolio review at Parsons

5/29/20

Studio pledges to promote community learning on diversity through sharing lists of materials on issues of race and of funding routes

5/17/21

Launch of our forum, La Nueva

7/15/21

Our branding and beauty packaging design work for skincare brand Veracity featured in Fonts in Use.

3/15/22

The Muse needed a strong brand strategy to unite their constellation of products. We're thrilled to reveal what we've dreamed up.

6/18/22

Ina develops elevated formulations for the most intimate parts of women’s bodies. We're honored that they chose us to develop their brand and go-to-market strategy.

02/03/23

Founder Desiree Almodovar Subkit interview on creating future shaping brands

2/16/23

We collaborated with Blokhaus to reimagine how they showed up on the web.

2/29/23

Making Something from Nothing: Founder Desiree Almodovar chats with Authority Mag on how to go from idea to launch

3/28/20

Founder Desiree Almodovar speaks about design thinking in space colonization at the Cities in Space conference

9/2/19

Studio becomes a supporter of Skowhegan Art

4/25/19

Founder Desiree Almodovar on Bold TV discussing how 2020 presidential candidates can use branding to stand out

4/15/19

Founder Desiree Almodovar at Garage Museum Studios in Moscow discussing how to build successful creative careers

12/13/18

The Inlay receives an AWWWARD for theinlay.com

11/28/18

New website launches

09/02/18

The Inlay receives an Awwward for the design of Getaway.com

07/21/18

AB Screenware hosts a pop-up at The Inlay

05/23/18

Ria Kacharava joins The Inlay as Artistic Director

04/08/18

Getting ready for summer projects with Conde Nast, Sage, Cakes, and Numu

02/06/18

Founder and Creative Director Desiree Almodovar joins Creative TIme as an ambassador

01/01/18

Chelsea Kozak joins The Inlay as Social Media Director